Virtual assistants are great data collectors that not only serve participants but also learn from their interactions to improve user experience. By analyzing commonly asked questions, patterns in voice commands, or emotional responses during the events, the voice-enabled analytics system can gain meaningful insights about users’ preferences.
Voice assistants may offer short and simple voice-based surveys for collecting data after the event, making the process less tedious for participants. It also enables analytics on such areas as content personalization, design, scheduling, and interactivity of a webinar.
Multi-Channel Event Integration
Voice assistants can interact with different communication and marketing channels and devices. It means that the same assistant may start the communication on an event platform, continue it with a user’s phone number for call reminders or offline interactions, and finish the experience by sending post-event resources to the participants’ email or SMS inbox.
It makes the assistants a reliable part of an omnichannel experience for virtual events.
Most webinars and online meetings are based on the “one-to-many” communication model, with a single presenter and a group of listeners. In many cases, these “live” sessions feature content similar to offline presentations, where one-way broadcasting is the norm. A monotonous speaker and long sessions often cause distraction and disengagement in a digital environment.
Instantaneous Assistance During Live Events
Voice assistants act as on-demand information providers when users need help with a session’s timeline, last discussed subjects, or additional resources. Typical inquiries during webinars or events include such questions as “When does the next session start?”, “Tell me about the last section”, or “Set a reminder for the next topic”.
As voice-enabled assistants collect data, personalize the answers, and are available 24/7, event moderators can be relieved from redundant work and use voice assistant as an automatic stand-in in live mode.
Ensuring Accessibility
Vision, hearing, or mobility issues may cause difficulties in using traditional communication interfaces. Voice assistants in virtual events provide access to all the necessary tools and resources with a single tool – one’s voice.
Voice assistants can support online meetings or webinars with multiple tracks, each with its own agenda and available speakers. Voice assistants may also ease the speakers’ work in a session or an event and help them focus on more critical issues without diverting attention from the discussion.
The Future of Voice in Events and Webinars
The conversational voice assistants can support the event host in the creation of interactive dialogue by asking questions or setting reminders without shifting away from the live speaker and other attendees. Voice-activated assistants may help participants with voice commands when searching for additional resources, asking for clarifications, and switching between different event agendas.
Virtual events in hybrid format, which unites offline and online platforms, are also likely to appear on a larger scale, which means that the voice assistants can offer further engagement to remote event participants and serve as an equalizer between in-person and online attendees.
Conclusion
Virtual events and webinars are now widely used for educational, collaborative, and promotional purposes by enterprises and organizations in different industries. Virtual events with virtual assistance will make the process of conducting these events in a seamless manner and it will also make it more easier to host. Call our customer expert today to gather further information.
